NIKE
Lebron James Experiential

Tour Media Kit
Designed a dynamic recap media kit that captured the highlights of a cross-country tour featuring LeBron James' custom Nike-branded tour bus. The kit showcases the sleek, innovative design of the bus, which served as a moving billboard for Nike and LeBron’s brand. Through a vibrant mix of high-quality images, videos, and social media snippets, the media kit chronicles the state-to-state journey, highlighting key stops, fan engagement events, and exclusive Nike product promotions.